This inaugural edition of The BEYOND® Messenger is dedicated to all of BEYOND®’s new online projects. The Internet has become an important medium for global marketing, advertising, and sales, and BEYOND® is working hard to stay up-to-date on new trends and developments in this field.
Some highlights from this newsletter include:- Renovations to our websites in order to rank higher on search engines, generate more traffic flow, and promote our existing distributors.
- Online branding strategies using blogs and online forums to promote our products and services.
- Improved customer service using the Internet, including FREE online webinar training sessions so that your staff can become certified trainers for the BEYOND® treatment, boosting your reputation and sales through improved customer service.
Please take some time to read through all of these short articles to learn more about current and upcoming BEYOND® projects. We would love to hear any feedback you have about this issue or any ideas you have for upcoming issues.
Sincerely,
The BEYOND® International Marketing Department
And increase your sales as a result.
We are adding a section to our new websites that will show where all of our distributors and clients around the world are located. And we need your help in doing it!
If you want to have your company listed on our website, let us know. We are going to do a “hyperlink exchange” – meaning that we’ll put a link to your website on our site, if you do the same for us.
This will increase your ranking in online searches, thereby increasing traffic to your website and awareness of your company and the products and services that you offer.
Tell all of your clients about what we are doing too. We want them to be included in this project as well. For more information, contact your BEYOND® sales representative or email us at info@beyonddent.com.
BEYOND® is offering free online training sessions for our teeth whitening systems to all interested parties. All you need is an Internet connection, a webcam, a microphone, and between 30-60 minutes of time to undergo our training. We will send you a small piece of software that will enable you to link into our training office and watch a live demonstration of the whitening treatment and ask our resident dentist all of your questions in real time. After you have completed the training, we will send you a certificate stating that you have undergone our training program.
To learn more about this program, email us at info@beyonddent.com.
BEYOND® is pleased to invite our valued distributors and clients to take advantage of our marketing support initiatives. If you are going to be attending a trade show in your country that we are not able to attend, we are happy to support you by providing booth walls and promotional materials. If you are interested in taking advantage of this unique opportunity, please contact us directly to discuss your specific needs and requirements.
Our design team is also happy to assist you in designing advertisements or other marketing projects for your market. Please contact us at info@beyonddent.com for more information.
If you have an interesting success story or have received a rave review from one of your customers, we are interested in hearing it!
BEYOND® is looking for great success stories and positive feedback to post on our new websites. If we use your story, we will credit your next order with us for two free samples from our new BEYOND® 360 Complete Oral Care line!
So send us your stories about how great BEYOND®’s products are and we will make it worth your time! Send all submissions to info@beyonddent.com.
By now you have probably heard about the online social network, MySpace.
BEYOND® is now a MySpace member. We have created a MySpace page that will feature fun information about our company, the people who work at BEYOND®, as well as educating users about teeth whitening and our products. We are also going to have promotions and contests in the future to give our MySpace friends a chance to win cool, new products from BEYOND®.
So spread the word, tell all of your clients to join our network on MySpace – and add us as a friend on MySpace if you already have an account.
www.myspace.com/beyondwhitespa
Dr. Jenny is our resident dentist and is an expert on teeth whitening and all things dental-related. Feel free to ask her any questions you may have about our company, our products, or dental issues in general. You can submit a question to her via info@beyonddent.com.
Q: Can I use the e-Bright Tooth Whitening Accelerator Home Edition to whiten false teeth?
- from Malaysia
A: No, you cannot use the e-Bright to whiten false teeth. Any hydrogen peroxide-based whitening product will not be able to whiten false teeth, composites, veneers, or crowns. Cosmetic tooth whitening is only effective on natural teeth.
Q: How long will the whitening gel remain effective after it is opened?
- from the U.S.
A: If you have extra gel left in the syringe after the treatment, simply squeeze out any excess air in the tube and store the syringe in the refrigerator. If stored properly, the gel will remain active for about a week.
Q: A customer came in with very grey teeth. She had rheumatic fever when she was young and the antibiotics that her doctor gave her caused the grey discolorations in her teeth. She also has two teeth that have nerve damage and are a darker grey than the surrounding teeth. Can she undergo the WhiteSpa treatment?
- from Australia
A: Yes, you can do the BEYOND® WhiteSpa treatment on her. She has tetracycline stains from the antibiotics that she took as a child. These stains are intrinsic, so they are a bit harder to remove. You will want to design an individual treatment plan for her and discuss her expectations for the treatment. I would recommend doing two, 20 minute treatments on the first day, and then having her come back the next day. On the second day, assess the difference between her darker teeth and the surrounding teeth. If the difference is obvious, you will want to do one 20 minute cycle with the gel just on those darker teeth. Then finish up with a final, 20 minute cycle for all teeth. Her teeth will now be whiter, but she may still want to make them whiter. She can do this by taking home an e-Bright and doing the full five treatment cycles. Another option is to come back in about a week (not more than two weeks later) and doing another full WhiteSpa treatment. She will probably want to continue coming in for regular maintenance to continue the whitening process. For a client with teeth stained by tetracycline, over time their teeth will reach a nice level of whiteness. However it will take a lot of time and effort. The end results though will make it worth it!
