This month see the launch of BEYOND™ StayWhite, our newly revamped take-home tray whitening system. We also introduce a new continuing education section to the newsletter directed at dentists. Keep reading for more exciting information from BEYOND™!

Introducing BEYOND™ StayWhite: a take-home tray whitening system that is available exclusively through the dental office. The BEYOND™ StayWhite treatment is one hour a day for 14 days, so messy overnight whitening is eliminated. Patients will see visibly whiter teeth in three days and the gentle hydrogen peroxide whitening formula minimizes risk of sensitivity. The convenient travel case contains a mirror for easy application on the go. BEYOND™ StayWhite is available in three tasty flavors; orange, vanilla, and mint, and are very attractively priced! Contact BEYOND™ at info@beyonddent.com today to learn more!

BEYOND™ makes a number of complementary products that can be sold alongside the BEYOND™ Power Whitening treatment, generating extra sales revenue and improving the patient’s whitening experience. Start marketing the BEYOND™ Power Whitening treatment, together with BEYOND™ Pearl White Toothpaste and BEYOND™ StayWhite, as a Get White, Stay White program today!

As you’ve probably already guessed, we’re passionate about teeth whitening here at BEYOND™. Watching a patient’s face light up when they see their new, white smile following a treatment is extremely rewarding and we want to see as many patients as possible realize their full smile potential!

Tooth whitening is the most in-demand cosmetic dental service in the U.S. right now. However many dental offices have yet to realize their full potential for this treatment. Oftentimes, patients don’t know that the service is offered, or are afraid to ask about the service because they want to avoid an overzealous sales pitch that will pressure them into doing the treatment without having thought it through.

So how can you start promoting this service in your own practice? A few simple questions or comments interjected into your regular conversations with patients will plant the seed in their mind and get them thinking about the treatment.

Train your staff to perform these simple steps during patient consultations or while performing routine cleanings:

1. Ask every patient, "If there was a simple and quick way for you to have whiter teeth, would you be interested?"
2. Begin hygiene appointments by taking a shade assessment of all patients. Show the patient their current color (or if it has changed since their last appointment) using a shade guide arranged in chromatic order.
3. Recommend whitening to all patients scheduled for restorative treatment so that the dentist will be able to match to their ideal foundation shade. Explain they will not be able to whiten their teeth post-restoration without re-matching the restoration.

Training your staff to remember to perform these steps can take some time. Keep stressing the importance of building up this important business opportunity in staff meetings and set an attainable goal (such as performing one whitening a day) that everyone can work towards.

To ask Dr. Jenny a question, please send an email addressed to her to info@beyonddent.com.

Q: Can someone with diabetes undergo the BEYOND™ treatment?

A: Diabetics are at a higher risk of experiencing gum problems because of poor blood glucose control. For any clients who have diabetes, we would recommend performing an oral health check-up before the treatment to determine that their gums are healthy.